HAYLEY FINCH
Writing to catch attention, initiate results and maintain authenticity.
COPYWRITER
Through working in online campaigns, advertising, and tailoring my writing voice to each client - I enjoy writing copy with an end goal in mind. I uniquely adapt communication styles to best suit the client, audience, and medium.
The best writing bridges the gap between your readers and your message.
I would love to hear from you and do just that.
SOCIAL MEDIA ADVERTISING
PRINT MATERIALS
DIGITAL COPY
STAYING TRUE TO MESSAGING
CLIENT: PHOTOBYJOY
Wrote copy in digital advertising and customer engagement for a wedding photography business. Used language consistent with the brand's messaging. I enjoyed writing short, punchy captions that grabbed the audience's attention. Here are a few of my favorites.
PhotobyJoy
FACEBOOK ADVERTISING
Received over 2,000 clicks to the secondary site through the link provided. Wrote timely comments to encourage discussion. Used a quote from the interview to hook new readers and wrote all copy using the brand's unique voice.
PhotobyJoy
WEBSITE BLOG CONTENT
Conducted the interview, selected the photos and wrote copy to promote company values and promote the portrait options available. Engaged with readers and made a layout that was easy to follow and told a story.
PhotobyJoy
FACEBOOK ADVERTISING
Wrote quick, punchy copy to promote the videography packages online.
PhotobyJoy
FACEBOOK ADVERTISING
Selected photos and layouts for both website and Facebook content. Wrote clear, concise copy to promote portrait session.
PhotobyJoy
INSTAGRAM ADVERTISING
Wrote captions in the company's unique voice. Enjoyed revamping the Instagram page through strategic hashtags, consistent color palette and updated understanding of app features.
CLIENT: UNITED WAY
Enjoyed directing a low-income housing partnership program for United Way. Wrote a manual outlining my understanding of the demographics, communication styles and tips for running the program successfully.
United Way
PROGRAM DIRECTOR MANUAL
Wrote clear headlines and walked a new employee through the dynamics and communication styles necessary in running a successful non-profit program.
CLIENT: NEWLY PUBLISHED AUTHOR
Surprise, the author is me! I published my book As of 24 in late Spring 2019. I love writing and it was very meaningful to share it and gain a following. It was my opportunity to connect and write copy for digital and print promotional materials.
Newly Published Author
AMAZON PRODUCT ADVERTISING
I wrote copy to advertise my book on Amazon, to sell both in print and electronically on Kindle. Wrote descriptions and highlighted key points to entice new readers.
Newly Published Author
PROMOTIONAL MATERIALS
Wrote press releases, promotional flyers and online posts to engage with readers and invite them to my book release.
CLIENT: THE NOTICED NETWORK
Wrote digital copy consistent with the organization's voice to promote product sales and communicate company values while in the midst of a changing online landscape.
The Noticed Network
WEBSITE BLOG CONTENT
Conducted a timely interview telling an important perspective during the pandemic. Wrote an authentic story to increase product sales in a meaningful and impactful way. Edited a 20 minute interview down to select key points and engage readers.
The Noticed Network
FACEBOOK ADVERTISING
Designed media and wrote digital content promoting an product campaign during quarantine. Enjoyed the unique challenge of promoting result-based product sales while maintaining the company's authentic voice.
The Noticed Network
INSTAGRAM ADVERTISING
Provided product photography and wrote digital content promoting an product campaign during quarantine. Enjoyed the unique challenge of promoting result-based product sales while maintaining the company's authentic voice.
The Noticed Network
INSTAGRAM ADVERTISING
Outlined steps for the audience to participate in the online campaign. Provided product photography and kept the tone light, meaningful and authentic through language choices.
